Larry Shakinovsky  interviews Dr Michael Braungart

Larry Shakinovsky  interviews Dr Michael Braungart, founder and scientific CEO of EPEA Internationale Umweltforschung GmbH, an international environmental research and consulting institute headquartered in Hamburg: “Cradle-to-cradle is an innovation strategy, which is based on quality. Cradle-to-cradle means that we should celebrate the human footprint, and recycle everything through a biological or technical cycle so that there is no waste.”

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